How to improve the Quality score of a keyword in AdWords?

Question

I am running an AdWords campaign and I have gone through the quality score of the keyword is essential to reduce the cost and increase the ad rank.

Any ideas on improving quality score?

Answer 1

Steps to improve quality score

1.    Expected CTR

• Writing powerful and relevant ad copies
• Make use of the ad extensions as much as possible

2.    Ad relevance

• Make sure the right keyword selection and incorporation
• Pause irrelevant and poor-performing keywords across the campaign and ad groups
• Review negative keywords from the search report

3.    Landing Page

• Point-to-point content, headlines, CTAs (Call to Action) to draw the attention and tempt the user
• Need to maintain the keyword relevance – Keywords that are available on ad groups should appear on the LP (Landing Page)
• Top performing keywords should be added to the Meta data, opening paragraph of the content, all the main keywords need to updated above the fold of the website