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How to improve the Quality score of a keyword in AdWords?
Sep 8, 2017
I am running an AdWords campaign and I have gone through the quality score of the keyword is essential to reduce the cost and increase the ad rank.
Any ideas on improving quality score?
to answer this question.
Sep 12, 2017
Steps to improve quality score
1. Expected CTR
Writing powerful and relevant ad copies
Make use of the ad extensions as much as possible
2. Ad relevance
Make sure the right keyword selection and incorporation
Pause irrelevant and poor-performing keywords across the campaign and ad groups
Review negative keywords from the search report
3. Landing Page
Point-to-point content, headlines, CTAs (Call to Action) to draw the attention and tempt the user
Need to maintain the keyword relevance – Keywords that are available on ad groups should appear on the LP (Landing Page)
Top performing keywords should be added to the Meta data, opening paragraph of the content, all the main keywords need to updated above the fold of the website
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